The Challenge

Snowflake are a start-up company specialising in frozen yoghurts for the wholesale industry primarily, although plans are afoot to open a few pop-up shops around the UK to help build their high street presence and consumer awareness of the Snowflake brand. They are producers of vibrant flavoured yoghurts and pride themselves on using only nature's ingredients and nothing artifical.

The Solution

Snowflake needed an identity which summed up their youthfulness and on-trend thinking whilst having a nordic feel - one of the founders lived and worked in Norway where much research and development was carried out prior to setting up the company.

The Result

An identity which conveys Snowflake's modernity and nordic influences is beginning to establish the company as 'one to watch'. Already they are winning awards and with plans afoot to explore the high street... watch this space!