University Hospitals of Derby and Burton NHS Foundation Trust
in conjunction with Derbyshire County Council

NHS Careers Information Materials

The Challenge

The NHS is the largest employer in the UK employing over 1.3 million staff throughout England, Wales, Scotland and Northern Ireland. While there has been a move towards more patient self-management in an integrated health and social care system, with more people looked after outside of hospital nearer home. At the same time patient demand has soared, and it is anticipated that 190,000 more staff will be needed in England alone by 2027 if the current pressure on services continues apace.

The Solution

Diallog Creative worked closely with the University Hospitals of Derby and Burton NHS Foundation Trust to produce careers materials to promote and inform during the Trust's latest recruitment drive. The materials were to be aimed at graduates and school leavers, since the nursing and midwifery professions in particular have an ageing demographic.

The Result

A colourful 30 page booklet was designed and produced by Diallog Creative. The booklet contains information on many of the areas within NHS with which people can work. Pop-up banners were also produced to use at careers fairs and also in schools and colleges in and around Derbyshire. Overall the materials help to inform and show the many opportunities in a vast array of areas for young people encouraging them to consider the NHS as a viable employer and in turn help combat the current staff shortages.